about APRIL
I’m April Colby — a marketer, strategist, designer, and unapologetic “learn-it-all” who’s spent twenty years helping lawyers and law firms communicate more clearly, market more effectively and win more business.
My path into legal marketing wasn’t planned (is it ever?). In 2006, a perfect storm dropped me into this unexpected field, where I found mentors who shaped the way I think about business development, client service, and brand strategy. What started as a creative background in graphic design and publishing evolved into a career defined by data-driven storytelling, strategic planning, and helping lawyers grow their practices with confidence.
Before entering the legal world, I spent seven years in the publishing industry as a graphic designer — experience that still anchors my visual approach and fuels my belief that even the most complex ideas deserve compelling, clear communication. Since then, I’ve worked across the legal spectrum: large defense firms, mid-market full-service firms, and a plaintiff’s firm. Each environment sharpened a different skill, from high-level strategy to hands-on execution.
In my latest role as a Business Development Manager in a firm’s Philadelphia office, my focus has been helping the firm expand its market presence through strategic, targeted business development initiatives. Previously, I served as the Director of Business Development for a respected midsize, multi-practice firm known for its premier real estate practice — a role where I built and executed growth strategies to increase work.
Before that, I spent more than four years in Big Law supporting national real estate, zoning, and land use groups. That experience gave me a deep appreciation for the intersection of business strategy, legal nuance, and the operational realities of law firm life.
Across every role, one theme has held steady: I thrive at the intersection of creativity and analytics. I bring a designer’s eye, a strategist’s discipline, and a marketer’s curiosity to every project — helping lawyers articulate what they do, why it matters, and how to reach the clients they want most.
Learn more: linkedin.com/in/aprilcolby
Outside of work I’m a wife of 16 years who is married to Charlie, and Bonus Mom to Seaona who is 23 and living in Tennessee, and rescue Mom to Brie (white/tabby cat) and Cheese (black panther cat - my son!). I also love exploring Philadelphia, going out to eat at my favorite restaurants, trying new restaurants, traveling, spending time at the shore. talk about the painting that is the background of the site.
My passion projects are arts and crafts and generally anything creative where I can get my hands dirty or make a mess. The yellow, blue, gold, green, teal, etc. painted stripes that you see throughout this site are from a painting which I was inspired to do, but it took me quite some time to actually do. But it the vision of it on my brain nagged at me. And I wanted it to be big. Finally, I did it — and I was in love with it.
Then it hung in my home office for quite some time and when I started thinking about starting this business the colors and feel of the painting were once again nagging in my head as the inspiration for my brand in the colors and as the backdrop for everything about this business. Imperfect, bold, visually interesting, and relentlessly in pursuit of progress.
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